Pick a category
Choose one focused niche—portrait, product, food, or landscape—to attract passionate guesses.
Viral idea canvas · AI vs. you
Make your craft impossible to ignore.
TellFrame turns one professional image and one AI lookalike into a recurring social challenge—built to spark debate, prove your expertise, and create two shareable moments every round.
Start with one portfolio image. No paid media required.
Your audience decides
AI or human?
10–50×
The engagement-lift target behind the format—not a guaranteed result.
2 moments
A question post starts the debate; a reveal post turns attention into authority.
$0 ads
Designed for organic reach across Instagram, TikTok, LinkedIn, and X.
The TellFrame promise
A repeatable idea, not invented applause.
Honest by design
No fake testimonials, inflated follower claims, or anonymous logos—just a clear creative system and transparent targets.
Craft stays central
AI creates the question. Your process, judgment, and professional execution provide the answer.
Built to compound
Each round becomes a poll, reveal, reel, story, highlight, and future leaderboard entry instead of a one-off post.
The six-step playbook
From portfolio image to weekly event.
TellFrame gives photographers, studios, editors, and visual creators a practical publishing rhythm their audience can recognize and anticipate.
Create the pair
Match one professional image with a comparable AI generation. Keep the subject close and the answer genuinely difficult.
Post the question
Publish a side-by-side carousel or reel and ask followers to vote with a camera or robot in the comments.
Work the first 24 hours
Reply early, ask follow-up questions, and keep promising comment threads moving while the algorithm is listening.
Reveal the craft
Share the answer in a separate post, then unpack the lighting, direction, retouching, or production decisions behind it.
Repeat and collaborate
Run it weekly. After four rounds, invite another creator and bring both audiences into the game.
Content flywheel
One shoot can become eight or more useful pieces.
Poll → comments → reveal → process breakdown → reel → Stories → highlight → next-round teaser. The format keeps working after the first post leaves the feed.
Make it a series
Easy to impossible.
Raise the difficulty each week, track correct guesses, and invite guest creators once the format has momentum.
Launch options
Choose how much support you need.
Final scope and booking are confirmed before work begins. Available live services from TellFrame appear alongside the launch packages.
Canvas
Self-guided launch
The round-one concept, caption framework, reveal structure, engagement checklist, and four-week publishing map.
$49
One-time
Studio Sprint
A strategist builds round one with you
A 60-minute working session, category and pairing direction, platform-ready copy, reveal plan, and a 30-day repeat calendar.
$249
One-time
Ready for round one?
Turn one great image into a conversation.
Bring one portfolio favorite and ten minutes with an AI image tool. TellFrame will help you shape the challenge audiences want to answer.
Choose your launch